In an effort to boost its fashion credibility, Wal-Mart is reportedly considering the acquisition of Tommy Hilfiger. Although the embattled apparel marketer is operating in the red, to Wal-Mart it
represents a chance to draw more upscale shoppers and better compete against Target Stores, which features fashion lines by well-known designers such as Mossimo Giannulli and Isaac Mizrahi. "Just like
Martha Stewart at Kmart for home fashions, Tommy could do the same thing for Wal-Mart in fashion," said Marshal Cohen, a fashion and apparel analyst with NPD Group.
Read the whole story at Adage.com, September 27, 2005 »
