- Fortune, Monday, January 27, 2020 7:45 PM
Remember how almost everyone missed the signals that Trump was going to win the presidency during the last election? If analysts had employed a simple tool developed 30 years ago by Y&R and used
for evaluating brands, they would have seen just how important Donald Trump was and is. “It gauges brands on two dimensions: brand stature, determined by how well-known and well-liked a brand
is, and brand strength, based on a brand’s differentiation and relevance,” per
Fortune.
Read the whole story at Fortune »