H-E-B will focus on its new mobile app and a giveaway in a Super Bowl spot starring actress Eva Longoria. The 60-second ad will run between the game’s third and fourth quarters in over a
dozen key markets in Texas. Creative shows Longoria dropping in on a Super Bowl party with several H-E-B products to tell partygoers about the new "My H-E-B" mobile app and the
sweepstakes.Read the whole story at Supermarket News »
