The Hollywood giants taking sides in the heated next-generation DVD format wars, touting the virtues of the rival Blu-ray and HD-DVD technologies, are dismissing critical truths that could thwart both
their plans and adversely effect industry economics. Today's savvy consumers have been empowered by digital-broadband interactivity that allows them to decide the when, where and how of what it is
they want. They care less about technology particulars and more about the content and services at the other end. A format war will only keep them from getting what they want at an affordable and
value-oriented price.
Read the whole story at The Hollywood Reporter, October 4, 2005 »
