• by Ray Schultz , May 20, 2020

BounceX, a SaaS technology provider that helps firms identify visitors to their websites, has added SMS to its enterprise channel offerings.

Brands can deploy the new channel for use with email and the web.

Our email and SMS products are complementary," says Ryan Urban, CEO of BounceX.

Urban adds that the firm's ID capabilities "allow retailers to identify users whether on email or SMS and trigger the appropriate messages for where their customers are in the sales funnel. Additionally, you can also send an SMS reminder to someone who has opened your sales email. We developed channel-agnostic strategies for our ecommerce customers that balance email and SMS in the right way for their brand."

The new tool allow firms to bring their opt-in and messaging strategy for the two channels under one roof, the company claims.

In addition, users gain access to over 15 one-to-one message types, it says.

The company claims that it drove revenue gains with SMS during the trial phase. It also says that it boosts response to behaviorally triggered emails.

Urban notes that email is "better for discovery and top-of-funnel interactions with a customer. To help forge deeper connections, marketers need to integrate SMS to deliver key messages to loyal customers that provides value as well as an opportunity to convert."

BounceX will be rebranded as Wunderkind on June 9. The original date was pushed back due to the rapid coronavirus impact, but the company is operating under the vision it has set for itself: To provide consumers with channel choice.

In April, BounceX announced that has reached $100 million in annual recurring revenue and raised over $75 million in funding to date.