The Tofoo Co. is appointing Who Wot Why to handle the UK-based tofu brand’s first major advertising campaign following a competitive pitch. The appointment marks the first time The Tofoo Co has
worked with an ad agency. Previous marketing for the brand has focused on social and been created in house.
The agency is now tasked with creating an integrated multi-channel campaign for the
brand with the aim of changing perceptions around tofu.