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ANA Attacks Proposal To End DTC Advertising Of Rx Drugs

  • ANA Blog, Thursday, November 3, 2005 12:04 PM
The Association of National Advertisers issued a scathing attack on a proposal by consumer advocacy group Commercial Alert and some med school professors to end direct-to-consumer advertising of prescription drugs. The ANA's Washington representative Dan Jaffe cited a myriad of studies and statistics about the benefits of DTC advertising that flatly rejected claims made in Commercial Alert's petition to the FDA.

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