- Brandweek, Wednesday, November 9, 2005 3:45 PM
Sears, Roebuck and Co. is dragging out all the tools in its marketing kit with a new, integrated holiday ad campaign that includes TV, print, direct mail, online, in-store and event marketing
elements. For the first time, the retailer is advertising in national magazines and is also using a viral presence with a one-day only presence in Times Square: a three-story snow globe complete with
snow and real actors inside, playing a family engaging in holiday preparations. The campaign, via Y&R Chicago, began this week with a 60-second spot running on national, syndicated and cable TV, and
several 30-second ads.
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