It's not exactly Michael Jordan, Nike, and Spike Lee, but it'll do in a celebrity endorsement pinch. The legendary Harlem Globetrotters, the clown princes of basketball, have signed an endorsement
deal with Pony International. The deal, which calls for the team to be outfitted with Pony footwear and apparel, goes into effect in a few months, when the team begins its European and world tours.
"We wanted to partner with a brand that says both heritage and authenticity, while being stylish and forward-thinking at the same time," Killick Datta, CEO of GBMI, the majority owner of Pony
International, Santa Barbara, Calif., said in a statement. "The Harlem Globetrotters are a world-renowned team with incredible brand recognition, and together we have a natural synergy that will help
us market and sell Globetrotters and Pony product worldwide."
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