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CafeMedia Uses LiveRamp's ATS As Third-Party Cookies Are On Their Way Out
- AdExchanger, Tuesday, April 27, 2021 11:11 AM
CafeMedia, which represents 3,000 publishers, is using LiveRamp ATS to use email-based IDs to make up for the pending loss of third-party cookies. Buyers can use the ID to programmatically target impressions.
