Reader's Digest Cooks Up A Hit With Rachael Ray
NY Post, Wednesday, November 16, 2005 12:45 PM
The New York Post's Keith Kelly notes midway down his Media Ink column today that "It looks like Rachael Ray, the quirky and popular Food Channel chef who is a favorite of Oprah Winfrey, has a smash hit with her new magazine." The book, Every Day With Rachael Ray, was launched last month--amid plenty of problems, reports Kelly--by the Reader's Digest Association. RDA has not exactly been a launch factory in recent years, focusing instead on maintaining readers for its core title, which has been slipping in the U.S. for decades. Several magazines RDA developed internally never got out of the building, so the success of the Rachael Ray title represents a major success for the Pleasantville, N.Y.-based company. Quoting Kelly: "Yesterday, the company said it was selling out and had gone back to press for another 138,000 copies, bringing the total number of copies in print to just under 1 million." The food-cooking category has proved to be a strong one for RDA. Its acquisition of Reiman Publishing several years ago is widely seen as a shrewd move. Reiman specializes in producing low-cost (in some cases ad-free) consumer magazines about food and shelter.
Read the whole story at NY Post »
Recent Around the Net In Media Articles
-
In Memorium: 'Smash' Departs Sunday May 24, 3:40 p.m.
Jason Lynch chronicles the rapid demise and death of NBC’s “Smash,” from its hot start to ... -
Fox's Roger Ailes: 'We Stand Proud And Fearless' May 24, 3:40 p.m.
Fox News chief Roger Ailes has sent a memo to his subordinates at the leading cable ... -
Turner's Wakshlag: TV Creates 'Frankenmetrics,' Needs Focus May 24, 11:24 a.m.
Turner Broadcasting System chief research officer Jack Wakshlag said the TV industry is creating complicated, useless ... -
Discovery Network Launches Video Network Aimed At Young Men May 23, 1:17 p.m.
Discovery Network is looking to snare a young, male-centric audience online with the launch of its ... -
'Inquirer' Staffers Charge Philly.com With Cannibalizing May 23, 1:17 p.m.
“It’s basically outright warfare going on,” says one source. “None of us wanted to be part of ... -
CBS Adds 'Bad Teacher' Series May 23, 11:32 a.m.
CBS' plan for five new sitcoms for the upcoming season just moved to six. The network ... -
Cable Network Name Changes Could Mean Drama for Pay-TV Operators May 22, 4:38 p.m.
Cable networks are changing their names in an effort to grab more viewers and advertising dollars. ... -
ESPN Layoffs Could Number 300-Plus May 22, 4:38 p.m.
ESPN is axing a single-digit percentage of its global workforce, a move that could pink-slip 300-plus ... -
CBS Nets Tony Awards Through 2018 May 22, 11:51 a.m.
CBS has reached a new broadcast agreement with the Broadway League and the American Theatre Wing ... -
TV Networks Concerned Over Nontraditional Competition May 21, 5:09 p.m.
The day has come when TV networks not only have to compete with fellow networks with ...
Be the first to comment on "Reader's Digest Cooks Up A Hit With Rachael Ray"
Leave a Comment