Aimed at kids aged 13 to 17, this high-impact collaboration between Converse and It Gets Better successfully boosted the viewership of its “Out In Front: Queer Youth Changing The World” series. Using Facebook, Instagram, Twitter, Snap, TikTok and YouTube, more than 20% of its audience engaged with the ads. It added more than 50,000 new followers, resulting in a 90% increase in YouTube views during and after the campaign.
