• by OMMA Editors , September 11, 2021

TikTok’s tour-de-force successfully shifted perceptions about the platform, highlighting the fun-filled role it plays in modern culture. This unique campaign, themed “It Starts on TikTok,” spins user-generated content into captivating network TV ads, showcasing the unlimited enthusiasm of users. The interactive campaign served as a living tribute to the TikTok community. Besides generating a breathtaking 5.8 billion views, it helped propel Fleetwood Mac’s Dreams back to the top of the charts for the first time in 40 years.