• by OMMA Editors , September 12, 2021

Netflix’s relaunch of Unsolved Mysteries is social-media magic. Not only did it reach older fans, but it also swept in younger audiences with a cross-platform effort that teased gripping stories and fed the ambitions of amateur detectives. Building engagement on Twitter and in active communities on Facebook, Unsolved Mysteries debuted in the Top 10 on Netflix in July, holding the #1 slot for an 11-day run. With the help of social content, it got more than 4,000 stories for consideration and 4,000 active case tips.