David’s Bridal struggled through 2020 as stores closed and online flourished. The company turned to the agency January Digital to support its paid search campaign to drive revenue at a low cost. JD used target return on ad spend to drive revenue. The team built strong performance and identified the sweet spot before incorporating bidding elsewhere. JD relied on data, resulting in a more than 20% increase in revenue, 57% increase in ROAS at a 23% lower cost compared with the previous period.
