• by OMMA Editors , September 12, 2021

Some Spider Studios created for Kimberly Clark the late-night talk show, Up Early Tonight. The show created by moms, for moms, launched on Hulu to help them feel less alone and more connected. Through real parenting tips thee show gained success. Research showed 85% had a positive opinion of Huggies after viewing the content, and 72% agreed they had a more positive opinion of Huggies because of its involvement in Up Early Tonight. Having 35,000 people sign up for the Up Early Tonight Fan Club was a bonus.