• by OMMA Editors , September 12, 2021

Butterfinger partnered with Microsoft and Twitch with an immersive gaming experience via the custom game Halo Havoc. The campaign integrated directly into the Halo storyline by tasking viewers with saving Halo's Master Chief from “Butterfinger isolation.” During the stream, featured influencers challenged viewers to post the highest score possible -- with the top scorers winning a sold-out Xbox console and other prizes, including Butterfinger-branded blankets and other swag.