• by OMMA Editors , September 12, 2021

Curaleaf and Scary Mommy partnered to create Cannabis Like a Mother, designed to help moms find relief with cannabis during the pandemic during a time they would rather prioritize others' physical, mental, and psychological care. Education through content took priority. The campaign focused on ensuring moms knew the program supported every mom, from those who with an aching back, to those suffering through stress. The Cannabis Like a Mother program and partnership saw video completion rates above 85%. Content for the overall program generated more than 42 million impressions.