• by OMMA Editors , September 12, 2021

The online ads for Benjamin Moore paint housed a video, along with a navigation feature that allowed users to to explore different rooms of a house. Each room featured three to five hotspots, on differently colored walls or furniture. Once clicked, the hotspots expanded to reveal the name of the color and a write-up, as well as a “learn more” button that users could click for additional information. Users spent an average 49 seconds in-unit.