With average monthly grocery bills rising 30%, Shipt set in motion a campaign using programmatic, connected TV, social media, and native advertising to build custom regional campaigns with partnering grocery chains to amplify reach to accommodate demand. App downloads and orders rose more than 55%. Reorder visits spiked at more than 200% in the weeks between Thanksgiving and Christmas. Shipt also saw a 26% increase in unaided brand awareness from April 2020 to January 2021. The campaign highlighted the convenience of at-home delivery.
