• by OMMA Editors , September 12, 2021

Holland America Line’s “Explore Alaska” cruise campaign showed the natural beauty of the state in a video tour of its coastline attractions. Four destinations — Denali National Park, Glacier Bay, Skagway and Ketchikan — offered a quick-hit look at their singularity. The flow chart visual proved an effective draw. Most users watched several videos with a 93% completion rate. Users spent an average of 48.6 seconds within the unit -- over 50% more than the 30-second limit. The campaign proved cooler places can be a hot pick.