• by OMMA Editors , September 12, 2021

This series of emails was designed to sell Bavarian clocks, including a $187 boxed 10” Cuckoo Clock and a $569 Choppers Cottage 14” Cuckoo Clock. One email was themed for holiday gifting—i.e., “We Ship On the Holidays When Others are closed.” Another highlighted the gifting of a cuckoo clock to Prince William, and a third email featured imagery and history going back to the early 1900s. The email effort was on track to drive an additional $500k in topline revenue while lifting overall ROI.