• by OMMA Editors , September 12, 2021

Voters were given the chance to drive Biden’s Corvette past obstacles to reach the White House via an interactive End Card as part of the “Ridin’ With Biden” ad campaign last year. Designed to reach voters in swing states in a non-traditional way, the ad emphasized Biden sayings, like “The race is on for the soul of our nation.” The campaign drew 12 million completed views, 4 million ad engagements, a 9% click through rate. a 35% engagement rate and a 65% game completion rate.