• by OMMA Editors , September 12, 2021

The REVOLT Summit x AT&T had been a robust live event, bringing together big names in Hip Hop and a young Black audience. But it was disrupted by the pandemic and had to transition to a virtual setting via an omni-channel activation plan. The campaign leveraged paid social, influencer marketing, display media and paid search. It reached over 2 million potential event attendees, drove over 13,500 installs, supported many last-minute app downloads, generated an engagement rate over 9%, and led to over 200k feed engagements.