• by OMMA Editors , September 12, 2021

Hope Foods partnered with Aki Technologies to help consumers reduce anxiety and improve their moods with healthy eating and breath control in a year of emotional and psychological upheaval. The campaign targeted programmatically scalable interactive ads based on receptivity levels at the time of ad delivery. One ad urged viewers to take a deep breath for four seconds and exhale for another four seconds. This ad drove very high engagement. Overall, consumers spent an average of 4.84 seconds on the soothing ads, greatly exceeding benchmarks.