• by OMMA Editors , September 12, 2021

Realizing that Gen Z will be on the front lines of the battle against climate change over the next decade, In The Know created its Climate Changemakers campaign. Each week from March to May, In The Know offered a digital feature on a climate activist—for example, 17 yearold Scott Pronto Breslin, who focuses on bio-diversity. These features included a five-minute video on intheknow.com, an accompanying article and a social strategy. The campaign drew over 16 million views across intheknow.com, Facebook, YouTube, Instagram and Twitter.