• by OMMA Editors , September 12, 2021

Identity technology company Jumio sought to jumpstart its brand and fill its pipeline with leads during the pandemic. Shifting channels from 50% to over 80% digital, it rolled out a three-wave campaign across media ranging from programmatic to print.. The effort exceeded initial lead gen estimates by 70%, boosted brand awareness, reduced ad spend CPM by over 2X and hiked purchase consideration by 300%, with audiences 2.3 times more likely to buy from Jumio. That led to a 100% increase in new business growth year-over-year.