Around the Net
Nike Acquires Virtual Sneaker Company
- Retail Dive, Wednesday, December 15, 2021 5:02 PM
Nike has acquired Rtfkt, a virtual products and experiences company that uses technologies like augmented reality, blockchain authentication, NFTs and game engines to create "next generation
collectibles.” The acquisition comes on top of several others Nike has made to improve its digital capabilities, including predictive analytics firm Celect and data integration
platform Datalogue, per Retail Dive.
