• Business Know-How, Wednesday, December 14, 2005 11:45 AM

Everyone knows that the needs and goals of small businesses differ greatly from those of their much larger brethren, especially when it comes to marketing As such, smaller companies need to be reminded that in order to compete and succeed, they need to act differently. Here are seven marketing tips for small businesses on how to develop marketing plans that fit their special needs. Each one is expanded upon in the article and provides a simple, low-cost way for any small business to find customers and generate sales quickly:
1. Don't Advertise Like a Big Business
2. Offer a Cheaper Version
3. Offer a Premium Version
4. Try Some Unusual Marketing Methods
5. Trim Your Ads
6. Set up Joint Promotions with Other Small Businesses
7. Take Advantage of Your Customers

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