Bells-And-Whistles Ads Spice Up Magazines

Magazine sales executives, described in this piece as a supremely jaded group, have been wowed by the kinds of ad pieces made possible by Americhip, a California company that produces the underlying technology in all those multimedia ads so popular these days. Americhip is the largest of the companies producing the latest generation of bells-and-whistle ads. Among the more memorable pieces, according to this Mediaweek story: An Aquafina advertisement in which bubble wrap was used to simulate the sound of carbonation. That one ran in in People magazine. Another winner: An ad for The WB's drama "Supernatural" that featured a clip from a Dave Matthews song while car headlights flashed. The ad ran in both Rolling Stone and Us Weekly. "When a marketing piece can interact with more than just the visual sensor of the consumer, it resonates much more strongly through audio, motion, and lights," says Americhip President Kevin Clegg.
Read the whole story at Mediaweek »