• by Fern Siegel , October 21, 2022

In May, a new American Express-Delta co-branded ad campaign, “If You Travel, You Know," took flight.

The campaign's latest extension, titled “More Than A Destination: Yellowstone Travel Stories,” just launched and features Paramount Network’s "Yellowstone" actors Luke Grimes, Jen Landon and Denim Richards. Landon's segment focuses on her love of food -- and how she experiences travel through that prism.

The trio share their travel adventures, from Nashville to Salt Lake City, utilizing their Delta SkyMiles American Express Card in a new branded content series.

The full campaign will roll out across Paramount Global O&O, digital and social platforms using the "Yellowstone" handle, as well as talent handles.

The ads, directed by Scott Duncan,also share behind-the-scenes footage from the "Yellowstone set."

The work was developed and produced by Paramount’s in-house branded content studio Velocity in partnership with Mediabrands Content Studio and UM.