• by Ray Schultz , November 8, 2022

Positive Group, a European-based parent of email services providers Mailify and rapidmail, has snared $110 million in financing. 

The funding was provided by EMZ and participating banking institutions.

In addition, Positive Group has acquired Marketing 1BY1, a data management company based in France, its third acquisition in two years. 

This purchase will allow clients to pursue personalization without implementing heavy and complex solutions, the firm claims, adding that Marketing 1BY1 is positioned upstream, at the data flow consolidation stage. 

Formerly known as Sarbacane Group, Positive Group expanded beyond its historical activities three years ago by making “targeted acquisitions to grow faster, enlarge our functional scope and expand abroad,” states Mathieu Tarnus, founder, CEO and majority shareholder.  

EMZ began providing financing in 2020. IDI also has a stake in the company. 

Positive Group turnover has increased three times in three years to its current total of $30 million. Its goal is to reach $100 million by 2026.