July 22 - 25, 2024
Commentary
In-Housing Advertising Won't Work If It's A Kneejerk Cost-Cutting Exercise
- by Nick Graham , November 30, 2022
In the current economic climate, there’s an underlying pressure to reduce spend as both advertising costs and the rate of inflation continue to rise.
But advertisers can’t cut costs by cutting partners and still expect to yield adequate results. In the long term, this strategy is unlikely to pay off. …
