• by Steve McClellan  @mp_mcclellan, December 13, 2022

Cleveland-based agency Marcus Thomas has been awarded AOR duties for Wisconsin supermarket chain Festival Foods. The award followed a review managed by Hasan + Shumaker. The client previously worked Shine United. 

The remit includes creative and media. 

Nancy Hill, the former 4A’s CEO and now CEO of Marcus Thomas, led the agency’s pitch. “We’re excited to take this leading traditional brand and modernize its marketing,” stated Hill. “Having data and insights work in real time for them is a differentiator that is going to take Festival Foods to greater heights. 

The client company was established in 1946 and is still owned by the founding Skogen family.