Resonate has introduced an AI neural network designed to help brands transform data into updated consumer attributes.
The new network, rAI, fuels predictive models designed to dynamically generate scaled consumer data, the company says.
In addition, rAI includes a multi-sourced identity graph to align Resonate data to consumers and their devices.
According to the company, rAI incorporates three types of data:
The company states that the data is safe in terms of privacy.