• by Ray Schultz , June 14, 2023

Marketing automation platform Klaviyo has launched a tool for fitness studios, salons and other client-based health services.

The new solution, Klaviyo for Wellness, will help such businesses “utilize key integrations to connect with their clients on a deeper level, foster brand loyalty, and achieve sustainable growth,” says Andrew Bialecki, co-founder and CEO of Klaviyo.

Klaviyo for Wellness features integrations with Mindbody, Zenoti and Boulevard.

Users can welcome new client with special promotions, confirm bookings and prepare each client for their visit, request feedback following a visit, encourage one-time clients to become members and reactivate lost members. 

According to Klaviyo, fitness studios, gyms, salons, barber shops, spas and med spas can use Klaviyo for Wellness to: 

• Personalize and connect their client experience 
• Grow their bottom line
• Simplify their operations.

Klaviyo for Wellness is now being used by such brands as CorePower Yoga, Heyday Skincare, and OVME.

“Since we started with Klaviyo, the platform has enhanced the email marketing world for us in a number of ways -- especially by being incremental to our revenue and by providing innovative and strategic branding opportunities,” says Ema Sepúlveda, Marketing Coordinator at CorePower Yoga. 

Klaviyo helps businesses combine customer data with more than 300 integrations to automate personalized email and SMS communications, it says.