• by Ray Schultz , June 27, 2023

Data platform Klaviyo unveiled a feature called Klaviyo reviews during its K:LDN ecommerce summit.

Klaviyo reviews enables Shopify merchants to collect product reviews with their customer data and messaging in one platform. In addition, they can set up a unified post-purchase journey, Klaviyo says.

“Product reviews are a huge part of a buyer’s purchasing decision, but collecting great reviews while providing a seamless customer journey can be surprisingly hard to achieve,” says Ed Hallen, co-founder and chief product officer at Klaviyo. 

Hallen adds: “Most brands don’t have the time to research and integrate the right reviews, shipment tracking, email, SMS and mobile push notification solutions, which leads to double-sending, subpar email designs and poorly timed requests coming out of different platforms.”

According to the company, Klaviyo reviews allows businesses to:

• Consolidate their tech stack
• Personalize data
• Send messages at the right time
• Automate review requests
• Set up and deploy

“With other solutions, you get the out-of-the-box review request and referral flows, but you can't set all the rules and filters and triggers that you can with Klaviyo,” says Joel Shetterly, chief marketing officer of Klaviyo client Compass Coffee. “Klaviyo wins on the customizability of the review collection correspondence.”