• by Ray Schultz , June 28, 2023

Inbox Monster has unveiled a mailstream tracking program that it says can help marketers and compliance teams ensure their policies are being followed. 

Marketers can create a set of tracking beacons and tie them to key rules of their program via an interface.

For instance, users can place beacons in their unsubscribe list and be alerted of accidental sending, the firm says.  In addition, email teams can be notified of any unauthorized activity in their sending domains, including internal or external data breaches, the company adds. 

The goal is to provide marketers a “new level of insights into their email and compliance programs,” says Matt McFee, managing director at Inbox Monster.