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Victoria's Secret Brings Back Sexy

Victoria's Secret is returning to what works in an effort deemed to be "inclusive sexiness." The prime objective is to improve profitability. "That means investing in new categories, including activewear and swim, updating its nearly 1,400 Victoria’s Secret and Pink stores and opening 400 new locations outside North America," per CNN's Business of Fashion. "Costs will also be cut and, judging from the messaging at the investors presentation, fewer risks taken when it comes to the brand’s image."

Read the whole story at Business of Fashion »

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