Rapp Taps Deshpande For Global Marketing Sciences Role
- by Steve McClellan @mp_mcclellan, December 19, 2023
Omnicom agency Rapp has hired Amit Deshpande as Global Chief Marketing Sciences Officer.
The agency said Deshpande will lead Rapp’s marketing science practice spearheading innovative and data-driven approaches to enhance client campaigns, optimize customer experiences, and drive measurable results.
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Before joining Rapp Deshpande was Partner & Regional Head at Blend360. He also served at Epsilon and FedEx.
"In the dynamic landscape of data-driven campaigns and individualized experiences that define Rapp’s core focus, Amit is an invaluable addition to the business," said John Wells, President of Rapp US.
