Commentary

Agency Group Spreads Joy Of Holiday Storytelling To Hospitalized Kids

A group of agencies within the Omnicom Health Group, known as The Purpose Group, is doing something special this year for the hundreds of thousands of children confined to hospitals this holiday season. 

The Group’s writers, illustrators and designers have created a three-part book series under the “HospiTales” moniker that are intended to help ease the stress and bring a little holiday cheer to kids who are forced to spend the holidays in the hospital. 

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HospiTales: A Chanukah Miracle tells the story of lighting a menorah when actual candles weren't allowed to be lit in a hospital. HospiTales: Santa's Secret Passage shows children that Santa will find them, even when he doesn’t have access to a chimney. And HospiTales: Finding the Kwanzaa Rhythm tells a story of a young girl who finds a way to make a homemade gift while not being at home. 

"So much of what we do every day leverages the power of storytelling on behalf of our clients,” says Dina Peck, Chief Creative Officer of The Purpose Group. “Now we get to use this expertise during the holiday time to bring thousands of smiles to kids and those who love them."  

Printed versions of the books are being hand-delivered to New York City-based hospitals, with read-out-louds being offered and streamed. The books are also accessible online at HolidayHospiTales.com.  

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