• by Fern Siegel , January 25, 2024

Intermark Group has hired Samantha Paulo as Chief Growth Officer.

In her new post, Paulo will lead marketing teams to identify new business opportunities and drive revenue growth.

The marketing agency utilizes a psychology-driven approach to advertising. Client work includes Physicians Mutual, Bona, Alabama Tourism, History Channel and Blue Cross/Blue Shield.

“Samantha has a rare combination of deep marketing strategy, business-development acumen, and people skills needed to help marketers drive deeper connections with consumers and propel Intermark’s growth into the future,” said Intermark CEO Jake McKenzie.

Previously, Paulo was vice president, global business development, at Publicis Groupe. Before that, she was director, global growth and strategy, at Interpublic Group. Prior to IPG, she co-founded the digital and direct-marketing firm PalmerBrown Direct, where her clients included The Home Depot, Sanofi-Aventis and HP.