A former Miss Universe is the new celebrity endorser for Procter & Gamble's Clairol hair care division. The company said it has signed Dayanara Torres as a "brand ambassador" for its Hydrience hair
color products. The 31-year-old actress and model became the third Puerto Rican woman to win the Miss Universe title when she was crowned in 1993. She has since appeared on the cover of Latina
magazine and also in the TV soap opera "The Young and The Restless." Under the deal with Clairol, she will appear in English and Spanish-language advertising, public relations and retail initiatives
for Hydrience. P&G acquired all Clairol brands in 2001, when it bought the company.
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