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Pizza Hut Roadblock Hits Airwaves Tonight

Don't be surprised if you hear a radio spot for Pizza Hut on your way home from work tonight. The pizza chain is breaking new ground with a national radio promotion and sampling program that includes roadblocking drive-time programming in 50 markets, with a simultaneous one-hour ad buy on 115 radio stations. "The Pizza Hut Free & Cheesy Music Hour" urges listeners to visit Pizza Hut on their drive home for a free slice of Cheesy Bites pizza. Restaurant-goers can also enter a sweepstakes that awards 10 family trips to Walt Disney World. The radio blitz includes all commercial pods during the one hour airing tonight on two to five Clear Channel Katz stations in each market.

Read the whole story at PROMO Magazine »

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