The picture in the United Kingdom is much as it is here: Newspapers are watching with much anxiety as advertisers are increasingly placing their dollars into the till of dot-com companies.
Especially when it comes to classifieds, the migration seems to be away from print properties and onto the Net.
The Times of London cites a batch of Web sites that have captured eyeballs and
ad dollars in Britain, among them a real-estate site (Rightmove.com) and a big auto-sales site. "None [of these sites] comes from a traditional media group," notes
The Times. "It is perhaps
not surprising: the traditional link between advertising and editorial applies only weakly online, and a heavy editorial investment does not bring readers or profits." Final--and most
telling--paragraph of the
Times story: "Ed Williams at Rightmove says that 'nobody looks at editorial' on his company's Web site, and so it barely produces any, which is a rather more
unsettling thought to those used to old media ways."
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Read the whole story at The Times [U.K.] »
