Although there's no apparent reason this piece was published at this point in time, Forbes.com's story about the unbundling of traditional media--and all the ruckus it's causing among traditional
media-- nevertheless reminds us of how fundamentally our world is changing. "Media content is increasingly becoming unbundled from its physical distribution medium, such as CDs." This
disruptive technology, says
Forbes, "has led to different pricing models and lowered barriers to entry for content authors, creating a challenging business environment for publishers and
media companies. Historically, information and entertainment content were captive to their physical distribution medium or distribution time. Given the technology of the past, consumers were forced to
purchase and access content using the physical medium or schedule dictated by the content distributor. This resulted in appointment-based consumption." Now, virtually before our eyes, all that is
changing. Citing a report by Oxford Analytica, a strategic consulting firm with which it has a publishing relationship,
Forbes cites three areas that are responsible for the transformation of
the media business: the new unit pricing system; on-demand access to content; and digital delivery of content. While the shifting media landscape has presented enormous challenges to those who produce
and distribute content, "the proliferation of unbundled content business models has benefited consumers," say Oxford Analytics and
Forbes.
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Read the whole story at Forbes.com / Oxford Analytica »
