• MarketWatch, Wednesday, April 5, 2006 11:15 AM

Jon Friedman is as focused on the Couric Watch as anyone.  Right now, he's betting on the “Today” anchor jumping to “CBS Evening News,” and he wonders if this is really what the onetime Tiffany Network truly needs in its post-Rather era.  First of all, he points out, CBS News has been stone cold for some time, having fallen behind both NBC News and ABC News in the ratings.  "You know something? It occurs to me that a Couric-anchored evening news program would be a huge success if only CBS's audience for it could equal the number of media pundits who have written about it!" says a snarky Friedman. He appears to like Couric, and he's an admirer of Bob Schieffer, who's been place-holding the anchor chair while waiting for  CBS' Les Moonves and team to choose a full-time successor to Rather. It's just that Friedman seems less than convinced that Couric's arrival at CBS would matter all that much. Actually, he's curious as to why CBS hasn't worked harder to fix “CBS This Morning,” a perpetual also-ran in the early-morning wars.  There's no news here; it's basically a rant, but a good read nonetheless. 

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