• Yahoo / AP, Monday, April 10, 2006 11:15 AM

Recognizing that cable TV's growth at this stage depends on VOD--and particularly, where it is possible, VOD combined with premium content--Comcast today will announce it has a deal with Sony to launch a VOD channel devoted to horror films and thrillers. The as-yet-unnamed channel will debut on Halloween. The channel will be supported by advertising, though it will be offered free to Comcast's digital subscribers; the AP reports revenues will be split between Comcast and Sony. "It really appeals very strongly to a fan base of 18- to 34-year-olds," says Diane Robina, president of emerging networks at Comcast. "When you're looking at a platform like this, you want to appeal to a passionate and loyal audience." Sony (and MGM, whose library Sony owns) will make some 1000 films available to Comcast subs. According to today's Associated Press story, content on the new VOD channel will change every couple of weeks.

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