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JupiterResearch's Card On ABC's Big Net Play: 'Wow'

JupiterResearch analyst David Card yesterday posted his reaction to ABC's decision to make much of its prime-time lineup available online for free: "Wow." Clearly, he was taken by surprise. "So that's how networks will stay relevant in an on-demand world," he wrote in the morning, shortly after the announcement by Disney-ABC. Saying that some affiliates and actors might be "ticked off" by the move, he added, "Because I'm honest, I'll point out that Anne Sweeney, president of the Disney-ABC Television Group, says that if Disney weren't vertically integrated (i.e., Disney owns the studio and the network), this would have been much harder to pull off. Regular readers know I'm not usually a vertical integration fan."

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