• Reuters, Wednesday, April 12, 2006 11:31 AM

You don't hear much about newspaper launches in the U.S. these days, owing in part to the power of the Web, but newspapers are still thriving in parts of Europe. Next week Axel Springer, publisher of Bild, Europe's best-read paper, will launch Dziennik in Poland.  The daily, based in Warsaw, will be aimed at young, educated Poles. "Eastern European countries, especially Poland, are among the core growth markets for Axel Springer," says Andreas Wiele, responsible for Axel Springer's international properties.  Says Reuters, "The new title will be Springer's second newspaper in the biggest central European market after the tabloid Fakt, which was launched in 2003 and quickly became a best-selling daily." Dziennik is targeting an Eastern European audience that is expected to rise in affluence over the next decade.   

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